Clubs, French Ligue 1, French Trophee des Champions, Paris Saint-Germain, Story

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Paris Saint-Germain say they have enjoyed a significant boost to their social media following in China after winning the Trophee des Champions in the country on Saturday.

Thomas Tuchel’s men thrashed Monaco 4-0 in Shenzhen to pull level with Lyon as joint-record eight-time winners in the showpiece event’s history, and PSG’s comprehensive win also helped to bring in new supporters.

The French champions now boast more than 1.3 million fans on Chinese platform Weibo, while they have also boosted their followings across a number of others, such as WeChat with a further 15,000 Chinese supporters.

“To help make our Asian tour a success, we knew we had to embark on a major marketing offensive when it came to social media,” said Russell Stopford, PSG’s chief digital officer. “With 911 million active users in China, digital platforms are a huge opportunity for the club to engage directly with our fanbase in this region.

“We have had platforms on the likes of Weibo and WeChat for several years now, this year we launched entirely new social accounts including Dongqiudi in order to reach even more of our Asian fanbase.”

PSG boast over 44,000 fans on the Douyin platform, which has more than 150 million active users, and before the tour in July, the capital club launched their official Dongqiudi account.

Les Parisiens are one of the first European clubs to have a channel on this platform and the first French team to do so.

In other news upon PSG’s return to Europe, World Cup winners Kylian Mbappe, Presnel Kimpembe and Alphonse Areola are now back in Paris for post-holiday tests, as well as Thomas Meunier and Edinson Cavani.

Most of the PSG squad were given Monday off to recover from their journey back to Europe, but Neymar, Angel Di Maria, Thiago Silva, Dani Alves and Marquinhos were still at Camp des Loges to go through their preseason tests as well.

Meanwhile, PSG have opened a 79-metre-squared in-shop retail space in collaboration with Almana group at the Mall of Qatar in Doha.

The new space “forms an integral part of the club’s local expansion plans” and is PSG’s “third official retail space in the Qatari Capital, reinforcing the presence of the PSG brand in the city” after the Villagio Mall and Hamad International Airport spaces.

“We are delighted to have opened our third retail space in the Qatari Capital of Doha, further increasing the presence of the PSG brand in the city,” said Fabien Dilem, the head of PSG’s MEA/India office. “This is another key step forward in the club’s ambitious international development plans.

“The opening of this new retail space in the Mall of Qatar signifies the ever-increasing international influence of the club and its increasingly international fanbase.”

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